Exhibition Posters

Examples of Exhibiton photos that use photography:

What caught my eye about this exhibition poster is the simplicity of the layout, and the use of negative space around the central image  and the small amounts of texts. The use of dull colour in negative space works well in contrast to the bright, vibrant colour of the water in the photograph being used, as it draws your attention directly to the main image. I also enjoy the way that the photograph used in this poster has been cropped into a diamond shape, which makes for a more interesting composition. By using a simple San Serif text against a plain background, the designer has made the text very easy to look at and read.

Unlike the previous poster, the background is actually made up of a photographic rather than placing a photograph on a plain background and creating negative space. This technique works really well, as it makes the poster stand out well and catch the viewer's eye. By using a red text box over the top of a Black and White image, the artist has again been able to create a very eye-catching poster, as the red text box stands out so well against the dull colours of the image in the background. 

This poster is very similar to the one above. What particularly caught my eye about this one was the photograph used as the background, because it is very bright, colourful and vibrant, which creates a rather positive atmosphere for the viewer. The text box used in this poster is a much darker colour than the red one used in the previous example, which doesn't stand out as well, but still makes the text very easy to read and understand. The photograph used is also very soft, as the it is only the carousel in the background that has been left in sharp focus, compared to the out  of focus tree and lights on the right hand side of the foreground. The rule of thirds could easily be applied to this image, as the the text box is on the left of the poster, and the out of focus part of the image is on the right, whilst the focused part of the image is directly in the centre of the poster. 

Like the first example, this poster uses a lot of negative space. The image in question has been cut out like a silhouette and stuck against a plain white background, which makes it stand out more. The bright colours used in the main photograph are also very eye-catching and bright in contrast to the dull background. The use of this dull background however makes the black text above the image very easy to read. The artist seems to have used a very central composition in this image, which means drives the viewer's attention directly down the centre of the poster, to read/look at each item in turn. 

This poster caught my eye because the artist has actually used multiple photographs in their design, unlike the other examples that I have looked at, which only use one main image. By using dark images, all with similar tones and colours, against a plain white background, the artist has been able to make each individual image stand out against the page. The composition of this poster is also rather eye-catching, as the use of a grid makes the viewer look at each image in turn without losing interest, so they focus all of their attention on each image. 

Typography

Typefaces:

1) Serif - Commonly used on newspaper headlines to create a serious mood.

On this magazine cover "Undead Prom" is wrtitten in "United Serif" which stands out well and is easy to read. The small flicks on the edges of the letters give a more formal effect. 

In this image, "The Force Awakens" is written in 'ITC Serif Gothic' which is sharp and easy to read. This was image was created as part of a poster in the film industry. 

2) Sans Serif - More relaxed and simpler than Serif fonts. 

In this example Sans Serif fontface Helvetica is used for product titles, because it is very easy to read and understand, as it isn't over-the top like a display font. 

This example is taken from a website called Red Antler, who write all of their headings and subtitles in either Uni Sans or Nimbus Sans. Like most other Sans Serif fontfaces, these fonts are also easy to read, and are not only ideal to be used for titles, but can also be used in longer pieces of writing without being difficult to read. 

3) Script - Script typefaces are usually based on the varied and fluid strokes created by hand writing.

Here, the shop sign above the cafe-bar has been written in a script font called "Flemish Script." Although they can be difficult to read, script fontfaces can sometimes be ideal for titles and headings to give a more elegent effect.

This is a much simplar example of a script font. Here the font "Me Mimas" has been used on the front cover of a book. This works well because you can tell that it is based on a hand-written script, but it is still easy to read and can be clearly understood. 

4) Display - Display typefaces are designed to be easy to read in short amounts, and are usually used for logos, etc. 

This is a good example of a display font because although it is clear that the main text reads "welcome", it would be very difficult to continue reading a large amount of text in this font. The font used here is called "Ano", which is a rather simplistic font, but still creates a more interesting look because of the way that certain letters are shaped. Here it is being used on the webpage for a Fashion company, so I think that this font would have been chosen in order to catch your eye and draew your attention to their website. 

This display font called "Belwe" is also being used in the fashion industry. It's used here as part of a shop window display for a large fashion company called American Apparel. I like this font because it is very eye catching and grabs your attention, but it is still easy to read in small doses.


Examples of Fontfaces in the real world (my images):

Display:

This display font was used on a shop sign in order to catch the eye of potentiol customers.The bright colours and smooth shaped letters indicate that it's target audience is young children, as this font is designed to have more of a fun element rather than be serious. 

This display font has very similar characteristics to the one used in the image above. Rather than on a shop sign, I found this example on a christmas themed gift bag in a shop. Again, this display font is supposed to be eye catching and playful, but still readable in small doses.

Script:

Both these examples of Script font faces were found on shop signs in the town center. Based on hand-written writing, these fonts are eye-catching and elegent, but can still easily be read in small amounts as they are very large. 

Serif:

The font used on this shop sign that says "Diamond Merchant" is a good example of s Serif fontface. The small flicks and the straight edges give a serious tone to the writing, and make it clear and easy to read. 

The font used on this shop sign that says is also an example of a serif font. However, the letters in this font have rounder edges, with create a softer and more friendly effect compared to most other Serif font faces.

Sans Serif:

Both of these examples I found of Sans Serif font faces in the town center are very simplistic in the way that each letter is formed. This makes them very clear easy to read from up-close and far away.

Urban Juxtaposition

The definition of juxtaposition:
"The fact of two things being seen or placed close together with contrasting effect."


Example images:

The contrast in this image is between the the flowers and plants in the foreground and the tall buildings of the city in the background, which have been left partially out of focus. This  create a juxtaposition because you do not notrammly expect to see plants and nature in an urban man-made environment. 

The contrast in this image comes from the main subjects being photographed, and their location. The main subjects in this image are the two people who look as though they

have just been to a wedding or gotten married, who have been left in focus using a horizontal tilt shift. Usually photos for occasions like this are taken in more positive environments, rather than what appears to be in an urban back street covered in graffiti. This creates a juxtaposition. 

My own images:

The contrast in this image is between the the flower in the foreground and the large city like building and the carpark that have been left out of focus in the background. This  create a juxtaposition because you do not normally expect to see plants and nature in an urban man-made environment. I used a high aperture when taking this image which resulted in maximum natural light in the image, and left the urban surroundings in the background out of focus. Since the main subject in this image (the flower in the center) is the only part of the image that is in sharp focus it draws your attention directly to it. I also like the contrast between the light tones and bright colours of the flower and other plants in foreground compared to the darker tones and shadows of the building behind it. The rule of thirds could easily be applied to this image as the main subject is directly in the centre of the photo. 

The main subject in this image is the wicker sculpture of a person rowing in a small boat in the center of the image. What really caught my eye about this was that it had been placed in Wigan town center in between large office buildings and building work in the background where there isn't much nature and members of the public don't usually spend much time. If I was to take this image again I would make sure that I used a higher aperture so that the image was brighter, because any direct sunlight was being blocked out by the tall buildings. 

I like the way that this particular image turned out because there is plenty of natural light and a high contrast which makes the colours very bright and vibrant. Juxtaposition is created here because in this one small section of the busy town center there are lots of brightly coloured, lively flowers and other plants, as well as grass-land, which is something you wouldn't usually expect in a busy town center. The rule of thirds could easily be applied to the image, as the large metal statue in the foreground is in the right-hand side of the photo, and the large modern building in the background goes across the image horizontally. 

This image was taken in a location very close to the image above, and has the same sort of juxtaposition, as someone has made a small urban garden outside of this large modern busy building that is bursting with life and colour. There is a huge contrast in colour and tone between the vibrant, green trees and plants in the foreground and the cold and dull colours of the metal building and the stone floors. 

 

The main subject in the image on the left is the boy stood directly in the center of the image who has been left in sharp focus, similar to the image on right. I like the contrast in subjects in these images as they create a strong juxtaposition, because you would not expect to see someone dressed formally in a dingy dark ally/back street covered in graffiti. Keeping the image on the left in Black and White helps to create a more serious mood, which matches the facial expression of the boy being photographed. 

I took this image in Krakow (Poland) which is a popular and very busy city. The juxtaposition in this image is created by the trail of rose petals that was left by somebody, as this is something that you wouldn't usually see in such a busy urban enviroment. There is a strong contrast in colour in this particular image because of the way that the vibrant, bright and warm colours of the flower petals stand out so well against against the dull cold tones of the pavement. 

I took this image in outside of a college in Liverpool city center, and thought that it represented urban juxtaposition, because you would not expect someone to leave a broken bike chained up to a bike rack. I was fortunate with the weather on this particular day which meant that I had plenty of natural light in my image.

I took this photo in Harrogate town center, and believe that it shows urban juxtaposition, because you would not usually expect to see a smiley face with googlie eyes on the light of a zebra crossing. I like the composition in this photo because of the way the large building in the background stands out so well against the dull sky above, which creates a negative space. I also like the way that the shape of the building curves round with the road in front of it, and almost guides your eyes down the road.

This image shows a good example of urban juxtaposition, because you wouldn't expect to see a broken hoover abandoned on a street. I like the way the lighting has given this image a softer, old-fashioned look to the overall image, which matches the content of the photo. I used this image as part of a project in my old college, which is why it has been photoshopped into a polaroid frame.